CreateSmart Initiative
Project Ref: CSI/1101/0113
Project Title: Hong Kong Digital Marketing Creative Platform - Integrating Hong Kong digital marketing/interactive advertising creative and design resources
Applicant Organization: Hong Kong Association of Interactive Marketing (HKAIM)
Approved Funding: HK$2,098,950
Brief description
of the Project:
The CSI has provided funding support to HKAIM to develop a one-stop platform for public and potential clients to access and find service providers easily of the digital marketing/interactive advertising industry. The Project aims to promote Hong Kong digital marketing and advertising companies and their services through an online platform with demonstration of creative interactive marketing works and industry directory.

Main features of the Project are –
  • An internet platform included the solutions providers directory, success cases database, showcase of interactive marketing creative work, video-streaming of industry experts speech or master talks, latest industry news, social media and community-building functions
  • A Smartphone version platform for users to get the directory information and download the free Smartphone applications
  • Two half-day public seminars
  • Exhibition at World SME Expo
  • Exhibition at ad:tech Shanghai or Beijing
Event Date: 1) Dec 2011: Launch of Internet platform
2) Dec 2011: Exhibition at World SME Expo
3) Mar and May 2012: Half-day public seminar
4) 2012: Exhibition at ad:tech Shanghai or Beijing
Contact Information: Contact Person: Ms Yip, Hong Kong Association of Interactive Marketing
Telephone: 8106 8622
Email address: esther.yip@hkaim.org

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