of the Project:
The CSI will give funding support to the Hong Kong Trade Development Council (HKTDC) to lead the Hong Kong digital entertainment industry to participate in MIPCOM 2009. MIPCOM is a leading international content market to be held in Cannes, France, which focuses on digital entertainment content programming for the industry worldwide. The event is recognized as an important platform for buying and selling programs, negotiation of co-productions and development of cross-border business.
A Hong Kong Pavilion will be set up at MIPCOM 2009 to showcase the strengths and products of the Hong Kong digital entertainment industry. Eleven delegate companies will participate in MIPCOM and five delegate companies will participate in MIPJUNIOR, a similar event targeted at digital entertainment companies that focus on children animation programs.